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MENA Marketing Senior Analyst – Consumer Engagement
PepsiCo
Egypt
Job description
To assist in the management and optimization of all traditional and non-traditional media funds in the region, working directly with the regional consumer engagement director on media for all brands across MENA. With a deeper focus
on media investments to ensure the full optimization and productivity generation across all brands. With a steep productivity target of 10% across the entire portfolio, full hands on capability is required to assist the consumer engagement lead to deliver the productivity task in the MENA region driven from all Power of One (PO1) zero based budget framework.
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