Digital Marketing Manager Job July2016

A Media Production House is looking for a Digital Marketing Manager
Responsibilities:
-Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
-Design, build and maintain our social media presence
-Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
-Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies-

-Plan, execute, and measure experiments and conversion tests
-Collaborate with internal teams to create landing pages and optimize user experience
-Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels-
Collaborate with agencies and other vendor partners-
-Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements:
Degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools
Working knowledge of ad serving tools
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Ability working in a teamwork
interested candidates are requested to send their resume to mariam@whitehorsecairo.com